Meet the Team
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Why We Started the WOW Collective
We started the WOW Collective because we saw too many women doing business alone—and burning out in the process.
We watched women lead quietly through crisis, hold it together for everyone else, and push forward without the support, clarity, or systems they truly needed. And we knew there had to be a better way.
So we came together—three women, from three different lanes—business strategy, emotional resilience, and financial empowerment—with one shared mission:
To walk alongside women in every season of business—whether they’re rebuilding, gaining momentum, or building a legacy.
We don’t believe in one-size-fits-all coaching or polished perfection.
We believe in honest mentorship, practical tools, and transformational growth that starts from the inside out.
To walk alongside women in every season of business—whether they’re rebuilding, gaining momentum, or building a legacy.
We don’t believe in one-size-fits-all coaching or polished perfection.
We believe in honest mentorship, practical tools, and transformational growth that starts from the inside out.
The WOW Collective was built to meet you right where you are—and help you take the next step with purpose.
You don’t have to figure it all out alone.
We’re here. We’re real. And we’re walking with you.
You don’t have to figure it all out alone.
We’re here. We’re real. And we’re walking with you.
Lindse Murphy
Resilience Coach | Emotional Wellness Guide | Legacy-Focused Leader
Lindse brings the calm in the chaos. As the emotional resilience anchor of The WOW Collective, she helps women navigate the mindset, identity shifts, and inner healing required to grow—and lead—with clarity and strength.
With years of experience in executive leadership and mental wellness coaching, Lindse specializes in helping women rebuild self-trust, regulate their nervous systems, and move forward even when life feels heavy.
She doesn’t just talk about mindset—she lives it. Lindse holds space for the real work beneath the business work: the quiet battles, the brave pivots, and the bold belief that healing and success can coexist.
When you’re in a season of transition, Lindse is the steady voice reminding you that you’re allowed to rise again—this time, without losing yourself in the process.
With years of experience in executive leadership and mental wellness coaching, Lindse specializes in helping women rebuild self-trust, regulate their nervous systems, and move forward even when life feels heavy.
She doesn’t just talk about mindset—she lives it. Lindse holds space for the real work beneath the business work: the quiet battles, the brave pivots, and the bold belief that healing and success can coexist.
When you’re in a season of transition, Lindse is the steady voice reminding you that you’re allowed to rise again—this time, without losing yourself in the process.
Annette Bourassa
CPA | Money Mentor | Financial Reset Strategist
Annette brings the numbers into focus—and the power back into your pocket. As the financial foundation of The WOW Collective, she helps women take control of their cash flow, overcome debt shame, and build a business that feels as good as it performs.
With over two decades of experience as a CPA and money coach, Annette knows how to translate complicated finances into simple, confident decisions. She’s built a reputation for helping women who feel overwhelmed, underpaid, or out of alignment with their money to finally create clarity and peace of mind.
Annette doesn’t just offer budgeting tools—she delivers mindset resets, margin, and the confidence to build sustainable wealth. Her approach is rooted in both structure and soul, helping women move from survival mode to abundance—on their own terms.
Whether you’re in rebuild mode or ready to scale, Annette is the steady, strategic partner who will help you make every dollar count—without sacrificing your values or vision.
Mallory Steele
Business Strategist | Vision Architect | Growth Coach for Women Who Lead
Mallory is the momentum-maker behind the WOW Collective. As a business strategist and founder of Thinc Underground, she brings the clarity, structure, and strategic push that helps women go from stuck to scaling—without losing themselves in the process.
With a passion for helping women shift from survival to strategy, Mallory blends smart systems with soulful leadership. Whether you’re rebuilding your business, stepping into CEO-level ownership, or leading a team for the first time—she’s the one drawing your roadmap, asking the hard (but necessary) questions, and reminding you that you’re capable of so much more than just “getting by.”
Mallory believes in building from the inside out. That means refining your offers, owning your voice, activating your systems, and stepping fully into the business you were meant to lead. She’s walked the road of burnout and breakthrough—and now she guides women into building a business that feels bold, aligned, and sustainable.
Inside WOW, Mallory leads the Growth Bootcamp, designs strategic frameworks for every phase, and equips women with the tools to lead confidently and scale with intention.
Inside WOW, Mallory leads the Growth Bootcamp, designs strategic frameworks for every phase, and equips women with the tools to lead confidently and scale with intention.